The Art of Mastering
How Logo Colors Can Improve Your Brand
It is important that businesses do branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? What colors are appropriate for your brand?
You should know about the psychology of colors. It is the way people feel and think when they see a specific color. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.
When creating a logo, it is important to ask several questions about your business. Is your market targeting males or females? Is your brand trendy or classy? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you want a logo that truly speaks to your audience, then consider answering these questions. It can help solidify your brand.
You get different emotions when you see different colors. Entering a blue room will give you a different feeling from entering a yellow room. Different colors speak differently to us. Here are the different colors to use in your logo and how it makes us feel and think.
Warm and cool colors are the two categories of color. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. It is associated with fire and passion. it can grab anyone’s attention because it speaks of urgency. Your heart rate is increased and it gets you pumped up.
Orange is a friendly, playful color. It shows overall energy. It is great with children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. You make people trust your brand if you add blue to your logo.
Green is associated with the outdoors. It conveys newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.
If you want a luxurious logo, the go for purple. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. Combined with other colors, they are very powerful.